Beat the Bouncer: How to get full-brain engagement with your pitch

Sure! Here’s a short excerpt you can use alongside the crocodile bouncer illustration:

Your pitch doesn’t face a person - it faces a crocodile. A lazy, energy-saving reptile lurking in your audience’s brain, guarding access to the neocortex like a bouncer at an exclusive club. Want your ideas to get past the velvet rope? You’ll need to impress the croc first: keep it simple, surprising, and relevant. Only then will your pitch get the VIP treatment it deserves.

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Toby Brown